Multifamily – From the Ground Up
Real Conversations With The Professionals Building Multifamily Communities... From The Ground up.
About The Show
Multifamily – From the Ground Up is a weekly radio show dedicated exclusively to the building and development of multifamily properties. Each episode delivers practical insight from experienced developers, builders, contractors, and operators actively shaping communities across the country.
This show focuses on what it really takes to move a multifamily project from concept to completion... from site selection and entitlements to construction, lease up, and long term operations.
Paul Marks
Host & Executive Producer
Founder, Multifamily - From The Ground Up
Paul Marks is the Founder of Multifamily NOW and Host and Executive Producer of Multifamily Matters. With nearly a decade of consistent weekly multifamily broadcasting, he brings deep industry relationships and firsthand insight into the professionals shaping multifamily communities across the country.
What You Will Hear
Development Strategy
Site selection, entitlements, approvals, and navigating municipal processes.
Capital Structure
How projects are structured, financed, and executed from the ground up.
Construction Execution
Timelines, budgeting, risk management, and lessons learned from active job sites.
Market Dynamics
Understanding demand, design trends, operational considerations, and long term planning.
Who It Is For
Developers, builders, contractors, operators, architects, engineers, and senior decision makers who are actively involved in new multifamily development and construction.
Broadcast & Schedule
Weekly Releases
New episodes released every week for fresh insights.
Weekly Airings
Episodes air twice on weekdays during release week.
24/7 Rotation
Episodes move into continuous rotation for on-demand listening.
Promotions
Episodes promoted across the Multifamily NOW ecosystem.
Listen Live
Visit multifamilynow.com — Streaming 24/7
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